![]() The top hashtag surrounding this event was #mambaforever.There were between 165 K – 158 K mentions on Jan.Overall mentions were low two days prior to and two days after the anniversary of the crash, with approximately 41 K mentions on Jan.This social media analysis was conducted using a January 24 – 28 2021 timeframe.To analyze social media users’ thoughts and sentiments surrounding the one-year anniversary of the death of retired NBA star Kobe Bryant and his daughter Gianna Bryant.It is clear that the memories of Kobe, Gianna, and the other victims will live on in the hearts and minds of people across the country. While these tweets all demonstrate a varied array of emotion, audience engagement on the one-year anniversary of the tragic helicopter accident shows that social media users continue to be profoundly impacted by this sudden and tragic loss. Meanwhile, another account tweeted about a rape case against Bryant and how his lawyers were trying to cover it up: ![]() One account tweeted about the manner in which many “hype” the death of Black people while they disregard the deaths of white people. ![]() However, there were those who held a differing point of view in regards to the remembrance of late basketball star. Many of the posts made honored Kobe and Gianna Bryant, as well as the lives of the other victims, and demonstrated grievance for their sudden deaths. 28, 2021, there were over 1.4 million mentions of the keywords “Kobe”, “Kobe Bryant”, “Black Mamba”, “Gianna”, “Gianna Bryant”, or “Gigi” – with the peak of almost 1 million mentions taking place on the anniversary of the crash, Tuesday, Jan. On the one year anniversary of Kobe and Gianna’s death, also referred to as the 2020 Calabasas Helicopter Crash, social media was flooded with thoughtful messages, tributes, and support for their surviving family: Vanessa, Natalia, Bianka, and Capri Bryant.īetween the dates of Jan. “LEGENDS ARE FOREVER” mural in Downtown Los Angeles During this time Bryant was accompanied by his 13-year-old daughter Gianna Bryant, John Altobelli, Keri Altobelli, Alyssa Altobelli, Sarah Chester, Payton Chester, Christina Mauser, and Ara Zobayan, who were also all killed upon impact. As a result, the world was shocked when they learned that retired NBA superstar Kobe Bryant, 41 years old at the time, had lost his life in a helicopter accident in Southern California on the morning of Jan. Whether it be yelling out “Kobe!” as trash is being thrown into a nearby trash can or having followed his incredible basketball career and knowing all of his NBA achievements, the name “Kobe Bryant” has become a well-known name to all those who know a thing or two about sports. Authors: Brennan Schmidt & Janeth Sierra-Rivera
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